Loyalty guides
What to know before you set up a loyalty program in your business, with sources and examples from behind the counter.
- Digital stamp card: how it works at the counter and what it costsWhat a digital stamp card is, how it works at the counter and what it really costs, with a worked example for figuring out the cost of the reward.
- How to set up your coffee shop's loyalty programHow to design your coffee shop's loyalty program: stamps, points or a paid club, how many stamps to ask for, what reward to give and what to measure.
- Google Wallet and Apple Wallet for business: passes, buttons, notifications and requirementsWhich passes Google Wallet and Apple Wallet offer, how customers save them, how they update and what each platform requires before you can issue them.
- How to get your customers to come back: retention for restaurants and cafésHow to track who comes back to your restaurant or café, collect contact details with consent, send reminders without spamming and win back customers.
- Alternatives to paper punch cards for bakeries: your options and how to switchWhat goes wrong with paper punch cards at a bakery, which options can replace them and how to switch over without losing your most loyal customers.