Club Card vs Promolu: what each one includes and who it suits
In short: Promolu is a self-service loyalty card platform with an Initial plan at $299 MXN a month, a 14-day free trial with no card required and cards in Apple and Google Wallet. Club Card costs USD 39 a month, includes setup by the team and a customer CRM, and saves the card to Google Wallet; on iPhone it works in the browser. Promolu is cheaper, can be tried for free and adds Apple Wallet. Club Card suits owners who want it handed to them working and want each customer's data.
Club Card's card, counter app, dashboard and signup are in Spanish only.
This comparison is written by Club Card. Promolu's data comes from its official site, checked on October 23, 2026.
What each one is
Promolu is a service for creating digital loyalty cards that customers save to Apple Wallet or Google Wallet. The business sets it up itself and pays by plan according to its number of branches. It can be tried for 14 days without entering a card.
Club Card is a digital stamp card branded with the business's name, for coffee shops, bakeries and counter businesses in Mexico and Argentina. The Club Card team sets it up, and it comes with a CRM and an owner dashboard.
Promolu plans
| Plan | Price | What it includes |
|---|---|---|
| Initial | $299 MXN/month | 1 branch, 1 card, 2 cashiers, 500 active customers |
| Growth | $649 MXN/month | 3 branches |
| Professional | $1,299 MXN/month | 10 branches |
| Enterprise | Quote | For chains |
Paying yearly gives 2 months free.
Point-by-point comparison
| Club Card | Promolu | |
|---|---|---|
| Entry plan | USD 39/month; founder price USD 29/month for 12 months for the first 20 coffee shops | Initial $299 MXN/month |
| Trial | Month refunded if it does not work within 30 days (first 20 coffee shops) | 14 days free, no card |
| Setup | Done by the team | Self-service |
| Google Wallet | Yes | Yes |
| Apple Wallet | No; on iPhone, in the browser | Yes |
| Customer limit | No published limit | 500 active customers on Initial |
| Branches | QR per branch | 1, 3 or 10 depending on plan |
| Customer data | CRM with each member's data, active and dormant dashboard, CSV | CRM not mentioned on its page |
| Stamps for reviews | 5 on Google Maps and 2 on TripAdvisor, once each | Not shown on its pricing page |
Price over a year
With published prices, Promolu Initial paid yearly equals 10 months: about $2,990 MXN. Club Card is USD 468 a year, or USD 348 the first year at the founder price. Club Card charges in dollars, so the amount in pesos depends on the exchange rate. There is no setup fee and no lock-in.
Promolu is cheaper on the entry plan. Watch the cap of 500 active customers: a busy coffee shop can reach it and need to upgrade. Going from 1 to 3 branches requires the Growth plan.
The real difference is who does the work. With Promolu you design the card, set the rules and train your staff. With Club Card we do that, and you also get the CRM. We estimate those pieces cost about USD 199 a month separately; this is our own estimate. For the full cost of a program, read how much a loyalty card costs.
Apple Wallet and the free trial: where Promolu wins
Promolu saves the card to Apple Wallet and Club Card does not. With Club Card, iPhone customers use their card in the browser, with their code, and the stamp is added the same way.
StatCounter measures 28% iOS phones in Mexico and 13% in Argentina for September 2026. If most of your customers use iPhone, Promolu has the edge.
The 14-day trial with no card is also in its favor. You can build the card and see it on your phone before paying.
What happens with the data
Promolu's page does not mention a CRM. It talks about active customers as a plan limit.
At Club Card each member is recorded with their data, and the dashboard shows who returns within 30 days and who has been away for 60. You can export the list. Promotions only reach people who agreed to receive them. This helps bring back people who stopped coming, as the customer retention guide explains.
Day to day at the counter
In both cases the customer shows a code and the staff scans it. At Club Card the scanner installs as an app on the shop's phone, adds the stamp and hands out the reward from the same screen. The system allows one stamp per member per day across all locations. Each stamp is logged with date, branch and employee.
A real example: Giorgini Panetteria, a bakery in Tucumán with two branches, Centro and Yerba Buena, has had its club since September 2, 2026. It gives one stamp per visit and a treat at 8 stamps. If you run a bakery, that setup is a good starting point.
Google Maps reviews
Club Card gives 5 stamps for a Google Maps review and 2 for TripAdvisor, once each. Promolu does not mention it on its pricing page.
Who each one suits
Promolu, if:
- you want the lowest entry price;
- you need Apple Wallet;
- you want to try it free before paying;
- you are fine setting it up yourself.
Club Card, if:
- you want the card, the poster and the dashboard handed to you working;
- you want each customer's data in a CRM to invite them back;
- you want stamps for Google Maps reviews;
- you are in Argentina, where Club Card also works.
How to get started with Club Card
Fill in the online signup, we write to confirm and we create your club. The first 20 coffee shops pay USD 29 a month for 12 months, with the month refunded if it does not work for you in the first 30 days. See the pricing, the guide for Mexico or the comparison with more apps. We also compare Club Card with Tago.
Frequently asked questions
How much does Promolu cost?
Initial costs $299 MXN a month, Growth $649 and Professional $1,299, per its page on 10/23/2026. Enterprise is quoted.
Does Promolu have a free trial?
Yes, 14 days with no card. Club Card refunds the month to the first 20 coffee shops if it does not work for them within 30 days.
Does Promolu have Apple Wallet?
Yes, along with Google Wallet. Club Card does not yet: on iPhone the card works in the browser.
Does Promolu limit customers?
The Initial plan includes 500 active customers. Club Card does not publish a member limit.
Sources
Want a club for your business?
A stamp card in Google Wallet with your brand, a dashboard and a CRM for USD 39 a month.